Perry Sudduth

Strategic Creative Designer

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Print & Illustration

Renting vs. Buying in 2013 Email

This email was deployed to a list of Realtors and consumers in sixteen market regions. It had a CTO ratio of 20%. The industry average is 4%. It's main call to action linked to a blog story about the advantages of buying a new home. The cross-sells offers on the bottom of the email were customized for each region.

Tools: Adobe Photoshop, Adobe Dreamweaver, inline CSS, ExactTarget

Low Inventory Real Estate Tips Email

The consumer click-to-open ratio was around 22%. The call to action linked to a blog article describing different real estate purchasing techniques.

Tools: Adobe Photoshop, Adobe Dreamweaver, inline CSS, ExactTarget

Select Your Savings Event Email

As part of a national incentive promotion, different versions of this email were sent nationally to Realtors and consumers. The $10,000 enticement was very popular, and these emails had a combined click-to-open ratio of 25%. The consumer click-to-open ratio alone was 33%.

Tools: Adobe Photoshop, Adobe Dreamweaver, inline CSS, ExactTarget

Grand Opening Email

These highly targeted emails were designed to drive both Realtors and consumers to events at a particular community. One particular email deployment in the Phoenix area had a click-to-open ratio of 61%.

Tools: Adobe Photoshop, Adobe Dreamweaver, inline CSS, ExactTarget

Make Your Move Email

"Make Your Move" was a campaign that emphasized low interest rates. These had a consumer click-to-open ratio of 20%.

Adobe Photoshop, Adobe Dreamweaver, inline CSS, ExactTarget